期中考
名詞解釋
1. Telecommuting
    The use of communications technologies to work in a place other than a central location
2. Decentralized computing
    Environment in which an organization splits computing power and locates it in functional business areas and on knowledge workers desktops
3. CIS
    An extension of a TPS that places technology in the hands of an organization’s customers and allows them to process their own transactions
4. EIS
    A highly interactive it system that allows you to first view highly summarized information and then choose how you would like to see greater detail, which may alert you to potential problems or opportunities.
5. Drill down
Start with a highly summarized graph and then click on any part of that graph to see more detail.
6. Temporary advantage
    Whatever you do, sooner or later the competition duplicates what you’ve done.
7. Distribution chain
    The path followed from the originator of a product or service to the end consumer.
8. sell-source-ship
When customer order then produces the product and ships it to customer
9. JIT
    An approach that produces or delivers a product or service just at the time the customer wants it.
10. Mass customization
A business gives its customers the opportunity to tailor its product or service to the customer’s specifications.
11. Disintermediation
    Using the internet as a delivery vehicle, intermediate players in a distribution channel can be bypassed.
12. Yield management system
    Systems are designed to maximize the amount of revenue that an airline generates on each flight
13. Demand aggregation
    Combine purchase requests from multiple buyers into a single large order which justifies a discount from the business.
14. Digital divide
Expresses the fact that different peoples, cultures, and areas of the world or within a nation do not have the same access to information and telecommunications technologies
15. Pure play
Internet retailers such as Azamon.com that have no physical stores.
16. Marketing mix
The setof marketing tools that a firm uses to pursue its marketing objectives in the target market.
17. MRO
    Is the acronym for maintenance, repair, and operations materials.
    indirect materials = MRO materials

簡答
1. 群組軟體包含哪三項主要功能?
  1. Team dynamics
  2.  Document management
  3.  Applications development
2. 五力(five forces model)模型的目的,是提供企業管理者打算進入某個產業或想要擴大業務範圍時採用的分析工 具。何謂五力?
  1. Buyer power
  2.  Supplier power
  3.  Threat of substitute products or service
  4.  Threat of new entrants
  5.  Rivalry among existing competitors
3. 麥可波特的三個基本策略(three generic strategies)?
  1. Cost leadership
  2.  Differentiation
  3.  Focused strategy
4. 麥可波特的價值鏈(value chain)是幫助企業卻任重要流程的一種圖型化工具。從價值鏈的觀點,公司內部分成哪 兩種流程?
  1. Add value
    •  Management, accounting finance, legal
    •  Human resource management
    •  Research and development
    •  Purchasing
  2.  Reduce value
    •  Receive and store
    •  Make the product or service
    •  Deliver
    •  Sell
    •  Service


問答題
1. 請說明傳統組織架構(organization structure)的四個階層與權責。
  • 策略管理 ===> 提供組織全部的指揮和方針
  • 戰術管理 ===> 藉由策略管理來發展目標和策略的概要
  • 營運管理 ===> 管理合指揮每天作業的目標和策略的實踐
  • 非營運管理===> 一般的員工所做的工作
2. 何未具備資訊素養的知識工作者(information-literate knowledge worker)。
  • 定義自己需要的資訊
  • 知道何時何如何獲得資訊
  • 有效處裡第一次收到的資訊
  • 幫助組織得到最好的競爭優勢
創作者介紹

KJ_Corp.

JaYLaNT 發表在 痞客邦 PIXNET 留言(0) 人氣()